Beauty and the Yield – Cosmetic Surgery as Neoliberal Entrepreneurship in Lebanon

October 2017 – April 2018,

“Beauty and the Yield – Cosmetic Surgery as Neoliberal Entrepreneurship in Lebanon”: A study by Elia El Khazen, that seeks to analyse the practices of cosmetic surgery in Lebanon in relation to their socio-economic context. While gender-based power dynamics play a substantial role in the beauty industry, the focus lies here on the notions of investment in one's self or one's image that are closely tied to the ideologies of neoliberal entrepreneurship in the middle and lower classes in Lebanon. Key support comes from the banking system that, as the study impressively highlights, has offered and continues to offer lucrative loans for plastic surgery.